In recent years, medical tourism has emerged as a significant global phenomenon. And now, The Medical Tourism Association, in collaboration with the International Healthcare Research Center, has brought important information about why patients are increasingly opting to travel for medical care.
What Is Medical Tourism?
Medical tourism has grown rapidly over the previous two decades to become a USD 100 billion sector, with annual growth rates ranging from 15% to 25%. As consumers explore numerous countries to seek superior healthcare treatments, what they look for extends beyond medical skill and technology.
This in-depth analysis clarifies the thought process, driving forces, and worries surrounding medical tourism, emphasising factors such as the need for cutting-edge medical knowledge, confidence in medical professionals, affordability, and the allure of novel therapies. These findings are critical for healthcare providers that want to customise their offerings to fit patients’ changing demands and expectations around the world. Contrary to common misconceptions, medical tourism destinations often boast high standards of healthcare services.
Some medical tourism destinations have developed niche specialties, such as wellness retreats or fertility clinics, attracting patients seeking expertise in these specific areas.
Also Read: This Jungle Cabana In Goa Is Perfect For Relaxation & Offers Yoga Sessions, Ayurvedic Spa & More!
What Is Driving This Tourism?
Medical tourism offers a unique blend of healthcare and tourism, allowing individuals to combine medical treatments with leisure and exploration. Certain factors in medical travel shape, push and sway medical tourists toward any destination:
- 97.2% of medical tourists prioritise ‘trust’ in their decisions.
- 63.3% of respondents claimed accreditation influenced their choice of provider.
- 57.7% of respondents expressed anxiety regarding overseas payments. This highlights the importance of cost transparency and safe payment methods in medical tourism.
Significant worries respondents raised regarding their vacation plans included poor communication, slow provider response times, and ineffective payment options. These were repeatedly mentioned, even by those who ultimately decided against travelling. Trust continued to be a significant consideration for responders who ultimately decided against traveling for medical treatment. Over 93% of those who did not travel said that trust was vital, with 74% of them considering it to be extremely important. Financial concerns were a common issue among potential medical tourists who chose not to pursue their treatment overseas. Treatment expenses was the primary factor (24.7%).
However, this popularity reflects a growing trend. Yet, this growth is likely to expedite and may become a significant player for travel.
Cover image credits: Canva
For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.