The frozen dessert industry mourns the untimely death of Solomon Choi, the visionary founder of 16 Handles. Choi, who introduced New York City to the self-serve frozen yoghurt concept in 2008, left behind a legacy of innovation and entrepreneurship. Solomon Choi was reportedly found dead, shocking many who admired his contributions to the industry. He was 44 years old.
Solomon Choi Found Dead
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Choi’s journey in the business world began with a bold vision to revolutionise the dessert experience. Born in Seoul, South Korea, he later immigrated to the United States, where he pursued his passion for entrepreneurship. A graduate of the University of Southern California’s Marshall School of Business, Choi embarked on a remarkable journey that would shape the frozen dessert landscape in New York City and beyond.
Under Choi’s leadership, 16 Handles flourished, expanding to as many as 40 locations worldwide. His dedication to creating moments of happiness resonated with customers, and his iconic brand became synonymous with quality and innovation. In 2022, Choi made the decision to sell the franchise to Neil Hershman.
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A Life Of Innovation And Inspiration
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The news of Choi’s passing has deeply saddened colleagues, friends, and industry peers. Neil Hershman, the individual who purchased 16 Handles from Choi, conveyed deep sorrow over the loss of an innovative leader. Hershman described Choi as a visionary whose creative methods in the realm of frozen desserts brought happiness to numerous people.
Choi’s impact extended beyond the realm of frozen yoghurt. He was also the founder of Greeno Products, a supplier of custom disposables for the food service industry, and Jabba Brands, a venture aimed at advising and investing in food service companies. Additionally, Choi was known for his involvement as an Angel Squad member at Hustle Fund, a venture capital firm focused on early-stage startups.
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Described as a loving husband and father, Choi leaves behind his wife Hannah Chang Choi, their two young children, as well as his parents and two sisters. His obituary reflects on his legacy, highlighting his relentless optimism, discipline, and unwavering commitment to his family.
Cover Image Courtesy: @solomonchoi/ Instagram