Gulaal, sweets, pichkari, groceries, oil…the list of essentials for Holi is endless. Sadly for most last-minute shoppers, local markets tend to remain shut on Holi. And that’s exactly what helped quick commerce firms like Blinkit, Zepto, and Swiggy Instamart have a cheerful Holi! These platforms saw a massive sale surge on Holi for festival-related items like colours, pickharis, flowers, and sweets this time around. In fact, as per the data shared by these portals, some of them even clocked in their ‘all-time high orders’!
Blinkit, Zepto & Swiggy Instamart Clock In Highest-Ever Orders Per Minute
It was indeed a cheerful Holi for quick commerce firms like Blinkit, Zepto, and Swiggy Instamart! These portals saw record sales for Holi-related items like gulaal, sweets, pickharis, water balloons, white t-shirts, flowers, coconut oil, etc. As per an update shared by Blinkit CEO, Albinder Dhindsa, the portal recorded an “all-time high orders, OPM (orders per minute), and almost every other metric on the board.”
We hit our all time high orders, OPM (orders per minute), and almost every other metric on the board! Thank you for choosing us for your Holi needs.
Visiting some stores today to celebrate with my favourite team. Happy Holi to you and your family 💛 pic.twitter.com/AReUeMqJ9z
— Albinder Dhindsa (@albinder) March 25, 2024
Furthermore, Swiggy Instamart clocked 700,000 orders in a single day, the highest ever, on Holi. Zepto recorded 600,000 orders, a record for the firm, on the Holi-Day. To understand the surge, Swiggy typically sees 550,000 orders in a day, whereas the numbers for Zepto are around 500,000 orders per day.
What People Ordered Throughout Holi-Day
In a series of fun posts on X (formerly Twitter), Blinkit and Zepto shared their sales record for Holi. These posts also mentioned what were the most ordered products online on the day of Holi. As per the data, colours, sweets, flowers, white t-shirts, coconut oil, and laundry essentials were some of the most ordered items on these apps on Holi.
We just hit highest ever OPM (Orders per minute) on Blinkit!
And we’re on track to break our all time high orders record (Valentine’s day this year) today too! 🤯
Happy Holi indeed 💛 pic.twitter.com/neNYX35FVc
— Albinder Dhindsa (@albinder) March 24, 2024
Coconut oil sales – today VS a normal Sunday (last Sunday for comparison) 🤯 pic.twitter.com/Cg78VINQIc
— Albinder Dhindsa (@albinder) March 24, 2024
Gulal sales are through the roof!
Here is a chart comparing Gulal sales on blinkit today vs Choti Holi 2022 and 2023
Basically – we’ve already delivered more Gulal today than we did same time last year. And will definitely cross the combined Gulal sales on Choti Holi the last 2… pic.twitter.com/AwGblUROsA
— Albinder Dhindsa (@albinder) March 24, 2024
White T-shirt sales spiking on Zepto this Holi morning!
People are starting to realise that Zepto serves a lot more use cases than daily grocery :) pic.twitter.com/2d5YJIzsNl
— Aadit Palicha (@aadit_palicha) March 25, 2024
By evening, Zomato and Swiggy’s food delivery arm also recorded a massive surge in delivery numbers. However, the numbers for the same have not been reported yet.
The perks of living in the era of quick commerce apps! Did you order anything from these apps during Holi? Fill us in in the comments!
Cover Image Courtesy: Canva
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