Diwali is a festival when families come together to follow traditions, eat sweets and burst firecrackers. However, every generation has its own way of celebrating the festival and adding a personal touch. Now, a new survey by Sanrio reveals how Gen Z is celebrating Diwali this year. Scroll down for the deets!
How Are Gen Zs In India Celebrating Diwali?
The latest survey by Sanrio, a global lifestyle and entertainment company, reveals how Gen Z has its own way of celebrating Diwali. Around 71% of Gen Z respondents like celebrating Diwali the traditional way, while 66% want more games and fun. Gen Z is also moving beyond the usual celebrations and showing interest in thoughtful gifts.
Around 64% of respondents love buying presents that reflect the receiver’s habits or personality, while 60% value gifts with personal meaning. Also, seven out of ten buy gifts for someone simply because something reminds them of that person. Around 70% of Gen Z believe everyone should feel included during Diwali, while 60% prefer celebrating with smaller groups. Around 57% feel more connected by spending time together, 49% by sharing food, and 46% by taking photographs or creating memories.
Also Read: 10 Diwali Experiences In India Worth Splurging On At Least Once
How Are They Celebrating Diwali Across Indian Cities?
In Delhi, around 47% strongly agree that Diwali is best celebrated traditionally. This is higher than in Hyderabad and Chennai, where the figures stand at 34% and 37%, respectively. In Mumbai, 58% prefer traditional or festive outfits over casual clothing. Around 19% feel Diwali celebrations are becoming more focused on friendships and social connections.
In Bengaluru, 38% plan to choose presents based on what the recipient needs or likes. This is higher than the 27-29% recorded in other surveyed cities. In Hyderabad, people love spending time with their families, with 68% planning to celebrate Diwali with them.
Lastly, in Chennai, Diwali is all about thoughtful gestures. Around 37% love giving someone a spontaneous gift simply because something reminded them of that person.
How are you celebrating Diwali this year? Tell us in the comments below!
Also Read: Haldirams Se Bani Khaas Diwali Is Taking Over India, One Sweet At A Time
Cover Image Courtesy: Canva Pro/ Jacob Varghese
FAQs
When is Diwali this year?
This year, Diwali is on November 8, 2026.
When will Ramayana part 2 release?
Ramayana part 2 will release in 2028.
Who are Gen Zs?
Gen Zs are born between 1997 and 2012.
