Dubai Has The First Drinkable Billboard In The UAE That You Have To Check Out This Ramadan

Billboards are undoubtedly one of the most effective ways of advertising. It catches the attention of the people and gives a quick message that the brand wants to spread. However, UAE’s first drinkable billboard is now open at the City Walk in Dubai.

Drinkable Billboard In Dubai

 

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Celebrating the launch of Humantra’s Ramadan limited edition Apricot Electrolyte, this drinkable billboard is in town only till the end of March. While the billboard appears ordinary, displaying the message just like any other billboard, as you go closer, you realise how different it is. Yes, the billboard has a dispenser tap that turns it into the first ever drinkable billboard in the UAE. It allows passers-by to break their fast with Humantra’s electrolyte drink. This is exclusively available on Deliveroo, and the unique activation is a joint effort on the part of Humantra and Deliveroo.

As revealed on their Instagram page, visitors can sample their limited-edition apricot-flavoured electrolyte sache, which is served in a generously sized cup. Not only does it offer proper hydration after a day of fasting, but it also keeps the people refreshed for the evening that lies ahead.

Also Read: Dubai: New Nasser Ahmed Nasser Lootah Mosque Has 19 M Tall Minaret & A Capacity For 922 Worshippers

The Drink Is Hydrating After A Long Day

 

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The drink has been specially designed for Ramadan and is sugar-free. These plant-based sachets contain six essential electrolytes, which help and replenish fluids, boost energy levels, and even support overall well-being after fasting throughout the day.

In case you chance upon this billboard and like the sample drink, then you can order a box of this drink, which features 20 sashets for AED125. Not to mention, a part of the curated Ramadan gifting bundle, these include two boxes for AED240.

So, if you have also been to the City Walk Dubai in recent times, have you had a chance to check out this drinkable billboard?

Cover Image Courtesy: Instagram/humantra