IKEA Launches Paris-Style City Store In Mumbai’s Worli & We Can’t Keep Calm!

by Tania Tarafdar
by Tania Tarafdar2221

IKEA, the world’s leading Swedish home furnishing retailer, announced the location of its first city store in India. After opening a large-format store in Navi Mumbai last year, the Swedish retailer is coming to Worli, Mumbai — closer to where the many people of the city live, work, commute and socialize. The IKEA City Store will be located Kamala Mills, one of the top shopping and retail destinations in Worli, Mumbai, and well-connected to the rest of the city. Are you excited?

India’s First City Store Will Be Similar To Stores In Paris, Moscow & Shanghai

Introducing new customer meeting formats is part of IKEA’s omnichannel approach. In line with IKEA’s long-term commitment to Maharashtra and India, the Worli store will be the first of its kind in India, following cities such as Paris, Moscow, and Shanghai. The city store format allows IKEA to be adapted to smaller spaces in an urban context and makes it more convenient for the many customers to experience the IKEA offer. 

 

View this post on Instagram

 

A post shared by IKEA India (@ikea.india)

The Store In Worli Will be 80,000 Sq Ft Huge

Consumers will be able to shop the IKEA range based on a well-integrated digital and physical shopping experience. It will be between 50,000 to 100,000 sq ft, whereas the traditional big IKEA blue box, is typically 400,000 to 500,000 sq ft. The store in Worli will be 80,000 sq ft and will open towards the end of 2021, complete with all safe shopping measures in place.

 

View this post on Instagram

 

A post shared by IKEA India (@ikea.india)

The Store Will Have A Restaurant & Offer A Personal Shopper 

Along with the restaurant, services such as remote planning, personal shopper, and ‘Click & Collect’ will also be available at the store to contribute to the seamless customer shopping experience in the IKEA omnichannel landscape. IKEA believes strongly in the Indian market potential and there will be further store openings in the next year. The Worli City Store will be followed by a second city store.

 

View this post on Instagram

 

A post shared by IKEA India (@ikea.india)

Per Hornell, Market & Expansion Manager, IKEA India, “Mumbai is one of our most important markets. Our goal is to always be close to our customers, become more accessible, convenient, and create a great IKEA experience wherever and whenever they want. With our first IKEA India city store in Worli, we will continue to meet many more people in Mumbai with our beautiful, affordable and sustainable home furnishings solutions for creating a better everyday life at home. As part of our omnichannel approach, we will continue to introduce new meeting points to meet new customer expectations, always with the customers’ needs and dreams in mind.

We can’t keep calm. What about you?

You may also like