Indians are changing the way they travel. According to Scapia’s latest Summer Travel Trends report, the typical annual vacation is slowly being replaced by multiple brief but, purposeful trips throughout the year, a trend the company calls the “Micro Holiday Economy”. The results suggest that travel is no longer reserved for special occasions. Instead, it has become a regular part of people’s lifestyles.
How Is Micro-Holiday Boosting?
1. Shorter Trips Are Becoming The New Normal
The report revealed that the average domestic trip was for just 1.7 nights, indicating the growing demand for quick getaways. More than one-third of local flight bookings were made within three days of departure, while many weekend staycations were booked on the very same day.
Luxury getaways within one’s own city are growing more and more popular among young couples, while families and groups are opting for upscale farmhouses and unique properties only a short drive from home.
2. Travellers Are Spending More On Premium Experiences
Although trips are shorter, visitors are not sacrificing on comfort. Nearly 62% of hotel bookings were for four-star and five-star properties, while resort bookings showed faster growth than traditional hotels.
The report suggests that travellers are choosing to spend more on high-quality experiences, even if they are travelling for just a weekend.
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3. New Destinations Are Gaining Popularity
This summer, tourists visited a wider range of destinations across India. In North India, Manali, Shimla, Dharamshala and McLeodganj stayed popular, while Dehradun, Rishikesh and Nainital also generated significant demand.
In South India, travellers headed to Ooty, Kodaikanal and Munnar, while Darjeeling remained a favourite in the East. Coastal travel also varied, with destinations such as Visakhapatnam, Kochi, Thiruvananthapuram, Kozhikode, Mangaluru, Goa, Puducherry, Udupi, Puri and Karwar maintaining healthy booking volumes.
One of the biggest trends was the rise in religious tourism. Bookings to Tirupati, Katra, Varanasi, Ayodhya and Rameswaram grew 12 times compared to previous periods, making spiritual travel one of the fastest-growing segments.
4. The Journey Is Becoming Part Of The Experience
Travellers are also paying more attention to how they reach their destination. Requests for leisure train and bus routes increased by 30% during the summer, leading to a corresponding rise in bookings.
Among the most popular routes was the Hyderabad–Visakhapatnam route, which attracted train travellers for its scenic Eastern Ghats section featuring more than 40 tunnels and picturesque valley views. The same route also emerged as a favourite among bus travellers thanks to its coastal drive along NH16.
5. Travel Shopping Is Booming
The report found distinct shopping habits among different travellers. Those heading overseas were more likely to buy travel accessories, while domestic travellers spent more on clothing.
Interestingly, most travel-related shopping took place over weekends, indicating that researching, planning and shopping for a trip have become part of the leisure experience.
6. More Travellers Are Planning Trips Independently
The report also highlights the growing preference for self-directed trip planning. Rather than depending heavily on travel agents, many travellers now research destinations, compare options and plan itineraries themselves, turning to experts only when they need help with final bookings. According to Scapia, the rise of the Micro Holiday Economy reflects a broader shift in travel behaviour.
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Are you also a Micro Holiday person?
Cover Image Courtesy: Pexels/Miriam Espacio
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What is the travel trend?
A travel trend refers to a popular, shifting pattern in how people plan, book, and experience their vacations.
What is a micro holiday?
Also known as “social media holidays” or “hashtag holidays”, micro-holidays are both official and unofficial holidays that celebrate moments, movements, places or things.
Is Scapia an Indian company?
Yes, Scapia is an Indian company. Founded by Anil Goteti, the travel-fintech startup is headquartered in Bengaluru, Karnataka, and operates primarily in India.