Kenya Eyes Tourists From India To Boost Tourism; Launches ‘The Real Deal’ Campaign

by Shreya Ghosh
Kenya Eyes Tourists From India To Boost Tourism; Launches ‘The Real Deal’ Campaign

For travellers who love to explore the wild, experience verdant greenery, and enjoy the thrill of safari, Kenya is the perfect destination. And now this African country launched a global marketing campaign to attract a massive number of Indian tourists to boost its tourism sector. Every country is recovering from the massive losses during the COVID-19 pandemic and this latest campaign is their way to bring their tourism business back on track to pre-pandemic levels.

Kenya Launches ‘The Real Deal’ Campaign


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Kenya Tourism Board (KTB) introduced ‘The Real Deal’, a global campaign, recently. Their aim with this campaign is to create awareness among the masses and attract more Indian visitors to Kenya. They launched this global marketing campaign using different digital platforms to reach the target masses and improve their tourism with Indians travelling to Kenya in the near future.

Also read: Priyanka Chopra Is Enjoying Kenyan Chevda In Nairobi; Here’s How You Can Make The East African Snack At Home

KTB Partnered With These Operators:

Kenya’s The Real Deal campaign is promoting itself throughout India. Digital billboards, movie screens, and OTT platforms are their modes of marketing. They chose these promotional methods to raise awareness in selected areas in Delhi and Mumbai. They are broadcasting beautiful experiences of exploring the country and their latest tourism campaign shall attract the masses in Delhi and Mumbai.

For the campaign to attract and influence visitors to travel to Kenya, the Kenya Tourism Board joined hands with:

  • Kenya Airways
  • Ease My Trip
  • Make My Trip
  • SOTC
  • Thomas Cook
  • Yatra

These tour operators help in bringing more conversions with their services including various deals and offers. With this partnership, they launch different travel packages, deals on flight tickets, and more. These partners are present on various social media platforms and also run their own websites. And these platforms will help to create awareness and maximise the numbers.

Also read: Ranbir Kapoor Is Eager To Take His Child To Maasai Mara In Kenya For Its Unparalleled Beauty

These collaborations are aiming to target Indian visitors, so they can take the next steps to plan a Kenya trip. From the beginning of 2022 to October, 55,761 Indian tourists visited this African country. India is a huge market and if marketed properly, Kenya can grow to become a famous tourist destination for Indians.

Do you have plans to visit this country?

News source: Travel Trade Journal and Travel Trends Today