Curly Tales and Vatika team up to launch Vatika Voices- an initiative that sheds light on Emirati women who have made the world sit up and take note. Women in the region are more empowered and enabled than ever before and Vatika gives them that extra shine, balance and confidence with their natural range of products.
Through this campaign, Vatika aims to show that empowered women are self-sufficient and add more value to society. In fact, the campaign is solely run by women of determination who have managed to prove what it takes to be them. Their hard work, passion and perception to chase nothing but excellence sets them apart and makes them an integral facet of the campaign, just like the other Emirati women.
1. Kamiya Jani, CEO- Curly Tales
I think the world is becoming a better place to live in and many women have been successful in shattering the glass ceiling. A campaign like this celebrates women and the grit and determination it takes to do what makes them excited and happy. Furthermore, it will also enable women to focus on their physical and mental well-being and achieve goals which they otherwise tend to neglect or overlook.
2. Reema Merhi – Brand Manager – Vatika Oils & Hammam Zait
Don’t let anything keep your quiet. You have a voice. So use it. Speak up. Raise your hand. Shout your answers. Make yourself heard. Whatever it takes. Just find your voice and when you do, fill the silence.
3. Maniza Jalal, Manager, Dabur International Ltd
Vatika has always stood for and encouraged women to be and live their Natural best. This campaign aims to build a community that understands, appreciates and acknowledges beauty from the inside. Women empowerment is the need of the hour and we at Vatika want to help accelerate the movement. ‘Vatika Voices” will allow women to express their challenge to achieve their dreams and we will help them fulfil their goals.
4. Vaishnavi Venkataraman, Managing Editor, Curly Tales
Times have changed and so has the way society look at women. Today, women are much more vocal and have no inhibitions in voicing their views. However, there is a bunch that shies away from sharing their thoughts and opinions. This campaign is a platform for those women who wish to speak, but are reserved for some reason. Vatika Voices is a collective voice of so many more women who want to live their dreams but aren’t able to. Sign up and give a woman the gift of living her dream!
5. Payal Jani, Senior Sales Manager, Fork Media
Vatika as a brand has always helped women nourish their hair. And it’s the right time for a brand like this to take a step ahead and nourish the inner well being of women as well. That’s how we came up with this content-led advertising concept. The campaign provides a platform for women to share their stories and enables us to help these women achieve their dreams.
6. Yogita Chainani, Writer, Curly Tales
Vatika wants to empower women from all strata of society. With an army of women behind this initiative, we are sure the brand will help 1000s of Emirati women achieve their dreams.
Have Your Voice, Your Dream, Your World
We see ourselves in Vatika as a catalyst that helps woman make their dreams real. Whoever and whatever you are, a champion or an influencer, or an entrepreneur, or just a person who’s walked her own path to make a better reality of hers, let your voice be heard. Tell us your story and inspire other women to have their own voices.