Dubai’s favourite weekend for petrolheads is back, and it has a new address. Icons of Porsche returns on 21 and 22 November, but this year the festival moves to The Square Nad Al Sheba after five editions at Dubai Design District.
Same Big Crowds, Brand-New Setting
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Last year’s edition drew more than 30,000 fans and put over 1,000 Porsche sports cars on show. Organisers expect crowd and car numbers to stay at a similar level this time. Dr Manfred Bräunl, CEO of Porsche Middle East and Africa, says the new site should lift both the atmosphere and the fan experience, and he calls Nad Al Sheba a premium lifestyle and events precinct. Further details on the venue are still to be announced.
A Rare Kuwaiti Showstopper
One car is worth planning your visit around. The 911 Turbo S Sadu Edition was created to mark Porsche’s 70 years in Kuwait, and the festival will be its first public display outside the country. Only 20 are being built, all of them reserved for the Kuwaiti market. The design draws on Al Sadu, the traditional Kuwaiti wool weaving known for narrow horizontal bands and bold geometric patterns, which UNESCO added to its intangible cultural heritage list in 2020.
Tickets, Timings And Little Ones
The festival runs from 4pm to 11pm on both days. Tickets cost AED 85 a day, with Saturday and Sunday sold separately through IconsOfPorsche.com. Children under 12 can enter free, though they need to be registered and must come with an adult who holds a ticket.
How The Festival Has Grown
When Icons of Porsche began in 2021, it welcomed over 7,000 people. The 2022 edition passed 15,000, the 2023 edition topped 27,000, and the 2024 edition sold out with more than 28,000 visitors. Last year’s total of over 30,000 is the figure this edition now has to match.
Also Read: Get Ready To See Cars Roar Against The Dubai Skyline As Icons of Porsche 2025 Returns This November
What Else Is On
As always, the weekend is about more than parked cars. Expect classic and current Porsche models, along with art and culture from the regional Porsche community. DRVN by Porsche has also introduced two limited-edition drinks for the festival weekend. Last year, Labubu creator Kasing Lung contributed a creation to the event, so follow @porsche.middleeast on Instagram for announcements.
Where: The Square Nad Al Sheba, Dubai
When: Saturday 21 and Sunday 22 November, 4pm to 11pm
Cost: AED 85 per day.
Cover Image Courtesy: Icons Of Porsche/Website
FAQs
Why has Icons of Porsche moved from Dubai Design District?
Porsche has not given a detailed reason. Dr Manfred Bräunl says the new location should lift the atmosphere and fan experience. He also describes The Square Nad Al Sheba as a premium lifestyle and events precinct. More venue details are expected to be announced.
What is the Porsche 911 Turbo S Sadu Edition?
It is a limited-edition 911 created to mark 70 years of Porsche in Kuwait. Only 20 are being produced, all for the Kuwaiti market. The design is inspired by traditional Al Sadu weaving, and the festival will be its first public display outside Kuwait.
