After massive backlash, Indian eyewear company Lenskart has issued a public apology and released a new dress code. ‘Boycott Lenskart’ has been trending in India over the past few days after the company’s old style guide prohibited employees from wearing bindis and kalwas. Read on to know more about the development.
Lenskart Issues Public Apology
We have heard you. Clearly and openly. Over the past few days, our community and customers have spoken – and we have listened.
Today, we are standardizing our In-Store Style Guide and sharing it publicly and transparently: https://t.co/lC8KlLLUZm
These guidelines explicitly and…
— lenskart (@Lenskart_com) April 18, 2026
After a long backlash, Lenskart issued a public apology and also released its new in-store guide. They wrote, “We have heard you. Clearly and openly. Over the past few days, our community and customers have spoken – and we have listened.” They further released a new style guideline which welcomes every symbol of faith and culture that every team member carries. “Our 2400+ stores are run by people who bring their beliefs, their traditions, and their identity to work every day. That is not something we will ever ask anyone to leave at the door,” it added.
Also Read: Shark Tank’s Ashneer Grover Believes Haldiram’s Is India’s Biggest Food Brand; Here’s Why
Lenskart also stated that it was “deeply sorry” if any version of the workplace communication caused hurt or made any of its team members feel that their faith was unwelcome. “That is not who Lenskart is, and it is not who we will ever be. We commit today…that every policy, every training material, and every communication that carries the Lenskart name will reflect these values,” the company added.
Lenskart Releases New Style-Guide
According to the new dress code, the in-store employees can wear cultural or family marks (such as bindi, tilak, sindoor or any other). Cultural or religious items like sacred threads, bangles, kalawa, mangalsutra, kada or any other are allowed. Small earrings, nose pins, rings, or chains were safe and role-appropriate. Head coverings that are respectful, neat, secure, and safe for store operations do not interfere with duties or customer interaction. A Lenskart-issued T-shirt during working hours, clean, wrinkle-free, and well-fitted tops are also allowed.
A few days back, Lenskart founder Peyush Bansal also took to his social media account to address the controversy and apologised for the confusion caused by the outdated versions of the dress code. He further mentioned that the company’s policy has no restrictions on any form of religious expression, including bindi and tilak.
Also Read: Shark Tank India’s Ashneer Grover Loses 10 kg; Gives Up Evening Pani Puri For Exercise Instead
What are your thoughts on this? Let us know in the comments.
Cover Image Courtesy: Wikimedia Commons
For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.
FAQs
Who is the Lenskart owner?
Peyush Bansal is the founder and CEO of Lenskart.
Is Peyush Bansal from IIT?
No, Peyush Bansal is not an IITian. He famously did not pass the IIT entrance exam.
Is Lenskart owned by India?
Lenskart Solutions Limited is an Indian multinational eyewear company, based in Gurgaon.