The U.S. Open tennis tournament is known for its world-class athletes, nail-biting matches, and dazzling New York skyline views. But for many fans, the tournament wouldn’t be complete without its signature drink, the Honey Deuce. In 2024, the Honey Deuce is expected to generate more than $10 million in sales, a staggering figure.
The U.S. Open’s Signature Cocktail That’s Serving Millions
seeing Taylor with a Honey Deuce is very important to me pic.twitter.com/dle3K7MmMn
— Bankrupt Blonde (@BankruptBlonde) September 8, 2024
Grey Goose launched the Honey Deuce in 2006, timed perfectly with the growing trend of craft cocktails and the resurgence of tennis as a glamorous sport. The cocktail was developed to offer U.S. Open attendees a premium drink that was both sophisticated and easy to sip during matches. This year, the drink costs $23 and is offered at various concession stands. Grey Goose claims to have sold more than 2.2 million Honey Deuce cocktails to date. It is served in an acrylic cup that is collectable and has been compared to a fashion piece. It takes its name from the expression for a game that is tied 40–40. This year, the beverage is predicted to bring in more than $10 million in sales, which will cover the winners’ prizes for both the men’s and women’s singles titles.
The drink’s presentation, with its Instagram-worthy honeydew “tennis balls” and a pinkish hue, plays into the social media-driven world we live in. Each year, photos of fans sipping Honey Deuces flood Instagram, tagging the U.S. Open and Grey Goose, which only adds to the cocktail’s allure. For fans in the stands, sipping a Honey Deuce feels like participating in the glamour of the event, even if they’re sitting far from courtside.
Also Read: What Is Honey Deuce, A Lemonade That Is Also US Open’s Official Drink? Recipe Inside
Appeal Of The Honey Deuce Stands Out
To bid a final farewell to this year's #USOpen, here is my collection of Honey Deuce cups dating back to 2012. And all of my commemorative pins dating back to 2007 (the first year I attended in person). Until next year. 🎾🍹🫶 pic.twitter.com/6x20BZwRjy
— Ben Deutsch (@BenLikesMovies) September 9, 2024
Due to its simple ingredients, the cocktail has a life beyond the stadium walls. Fans can recreate the drink at home, and many bars across the U.S. feature the drink on their menus during the tennis season, particularly in August and September. It features Grey Goose vodka, lemonade, raspberry liqueur, and a garnish of frozen honeydew melon balls — mimicking tennis balls in a fun nod to the sport.
The Honey Deuce is likely to remain a key feature, offering fans a taste of the game — literally
Cover image credits: Website/Grey Goose
First Published: September 12, 2024 1:10 PM