Vietnam’s Incense Village Attracts Tourists With Its Allure, Aroma And Much More; Things To Do

Join the wave of tourists capturing Instagram-worthy moments in this fragrant haven.

by Mallika Khurana
Vietnam’s Incense Village Attracts Tourists With Its Allure, Aroma And Much More; Things To Do

Step into the vibrant world of Quang Phu Cau, a tiny village in northern Vietnam. This beautiful place defies tradition with a burst of colours and fragrances. Here, incense isn’t just a cultural ritual; it’s a vibrant spectacle that has transformed this hidden gem into a sensation on social media. This is the mesmerising journey of Vietnam’s Incense Village, where scent, colour, and social media seamlessly intertwine.

Quang Phu Cau’s Artisans Craft Aromatic Masterpieces

incense village
Photo Credits: Canva

Nestled in the heart of northern Vietnam, a tiny village named Quang Phu Cau represents Vietnam’s artistry in incense making. Here, artisans have dedicated their lives to crafting incense sticks, infusing the air with the enchanting scents of scarlet red and magenta pink. It is a tradition deeply intertwined with the festive fervour of the Lunar New Year, known as Tet in Vietnam.

However, Quang Phu Cau, aptly nicknamed the “incense village,” has evolved beyond its traditional roots. In the courtyard of one of its temples, a breathtaking tableau unfolds, with hundreds of bundles of incense sticks laid out to dry in the sun. They are meticulously arranged to form a colossal map of Vietnam. The village has become a visual feast, attracting a stream of tourists eager to capture the kaleidoscopic beauty for their Instagram feeds. The once-exclusive palette of reds and pinks has expanded to include vibrant hues of yellow, blue, and green. This shift mirrors the changing tastes of both locals and visitors alike.

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Incense Village Calls Travellers For Selfies

Photo Credits: Canva

For the villagers, this newfound fascination with the art of incense has become a lucrative venture. Tourists, for a mere $2, can indulge in a unique experience, taking selfies amidst the riot of colours. The incense sticks are priced at a humble 50 cents for a pack of 20. They certainly transform into props for a vibrant spectacle.

Quang Phu Cau, with its narrow alleys and bustling workshops, stands as a beacon of Vietnam’s incense stick trade. The intricate process includes hacking bamboo branches, feeding them into whittling machines, and dipping the resulting strips into buckets of vibrant dye. The sticks are then left to air dry on the streets, like bouquets waiting to perfume the world. 

Things To Do In The Beautiful Village

things to do
Photo Credits: Canva
  1. Take a stroll through the village’s narrow alleys and enjoy the scent of freshly crafted incense sticks.
  2. Pose against the backdrop of vibrant incense sticks arranged in captivating patterns, creating your own unique Instagram moments.
  3. Dive into the incense-making process by visiting local workshops. Witness artisans crafting the sticks and maybe even try your hand at it!
  4. Visit nearby restaurants to indulge in authentic Vietnamese cuisine, completing your sensory experience.
  5. Engage with locals, learn about the rich history of incense-making, and share stories with the artisans.
  6. Bring home a piece of Quang Phu Cau by buying handcrafted incense sticks as souvenirs for friends and family.

For the artisans of the incense village, each picture is a fragrance that lingers in their hearts.

Cover Image Courtesy: Canva

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