What Is Hard Seltzer, The Alcoholic Cousin Of Seltzer With A Twist That’s Gaining Popularity?

by Mallika Khurana
What Is Hard Seltzer, The Alcoholic Cousin Of Seltzer With A Twist That’s Gaining Popularity?

Even if you haven’t tried it yet, you must have heard of Seltzer. Also known as hard seltzer or alcoholic seltzer, it has become a rapidly growing trend in the beverage industry. For many reasons, it has captured the interest of many consumers seeking a refreshing and lighter alcoholic option. Seltzer is a type of carbonated alcoholic beverage that is typically made by mixing alcohol with carbonated water and flavourings. It is known for its light, crisp, and often fruity flavours, making it an attractive choice for those looking for a low-calorie, gluten-free, and refreshing drink. Aren’t you craving a glass already?

The Craze Behind Hard Seltzer

hard seltzer
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There are several explanations for why hard seltzer is so popular. First, it aligns with the growing demand for healthier and lower-calorie alcoholic beverage options. Seltzers are generally lower in calories and carbohydrates compared to many other alcoholic drinks, making them appealing to individuals who are conscious of their calorie intake. Additionally, the use of natural flavours and minimal additives resonates with those seeking cleaner ingredient lists.

Another driving factor is the trend towards moderation and wellness. As health-conscious consumers look for ways to enjoy social gatherings without excessive alcohol consumption, seltzers offer a lighter alternative that can be enjoyed throughout the day without leaving individuals feeling overly intoxicated.

Seltzer’s rise has led to comparisons with traditional beer. While beer has been a longstanding staple in the alcoholic beverage industry, its calorie content and perceived heaviness have led some consumers to seek alternatives. Due to their lower calorie and carbohydrate content, hard seltzers are frequently regarded as a lighter alternative.

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This Bubbly Drink Comes In A Lot Of Flavours

seltzer drink
Photo Credits: Canva

Seltzer brands have given the world a wide range of flavours, allowing you to choose from options such as fruit flavours, botanical infusions, and even cocktail-inspired blends. This variety has added to Seltzer’s broad appeal and popularity among different age groups. The craze for this drink has also been fueled by strong marketing efforts, especially through social media platforms.

The trend for this drink has been on the rise and shows no signs of slowing down. Beverage companies continue to innovate by introducing new flavours and experimenting with different alcoholic bases. With a focus on health consciousness and moderation, seltzers are likely to remain a great choice for everyone seeking a refreshing alcoholic drink.

Hard seltzer’s appeal lies in its light, great taste, low-calorie content, and variety of flavours. 

Cover Image Courtesy: Canva