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X User’s Post About Thums-Up Flicker Book Featuring Sunil Gavaskar Evokes Nostalgia; Netizens Share Their Collection

The sight of this palm-sized relic from the past struck a chord with many.

by Nikitha Sebastian
X User’s Post About Thums-Up Flicker Book Featuring Sunil Gavaskar Evokes Nostalgia; Netizens Share Their Collection

Social media users recently took a delightful trip down memory lane, reminiscing about the 1980s. A video surfaced on X (Formerly, Twitter) showcasing a Thums-Up flicker book from the era, sparking a wave of nostalgia. The slightly torn, yellowed pages of the book feature the legendary Sunil Gavaskar. On one side, he is seen batting, and on the other, enjoying a refreshing Thums-Up.

Thums-Up Flicker Book Evokes Nostalgia

The sight of this palm-sized relic from the past struck a chord with many. X (Formerly, Twitter) users fondly recalled the various cricket stickers and collectibles they cherished during their childhood. The thread quickly filled with memories, anecdotes, and a sense of longing for simpler times.

The flicker books featuring Kapil Dev, Sunil Gavaskar and the likes are a testament to Thums-Up’s innovative marketing strategies. These flipbooks, along with cricket cards, were a massive hit among fans. Collecting them became a popular hobby, with kids trading and showing off their prized possessions. Even today, these items hold significant sentimental value and are considered rare collectibles.

Nostalgia Grips X Users

Nostalgia gripped X (Formerly, Twitter) users as they shared their memories of Thums-Up’s golden era. One user mentioned how they would save pocket money just to buy the cola and get a chance to own one of these flipbooks. Another recalled the thrill of watching their favourite cricketers endorse their beloved beverage on television. These advertisements were among the first to feature Indian cricketers, creating a strong connection between the sport and the brand.

The thread turned into a vibrant discussion about the ’80s, with many users sharing photos of their own collections. Old cricket cards, posters, and other memorabilia made appearances, each item sparking new conversations and memories. The flicker book video seemed to act as a time machine, transporting everyone back to their childhoods.

The resurgence of such memories highlights the lasting impact of Thums-Up’s marketing campaigns. In an era without social media or digital marketing, the brand managed to create a lasting impression. Their innovative approach, using popular cricketers and engaging collectibles, fostered a deep sense of loyalty among consumers.

Also Read: Kolkata Street Vendor Sells Daab & Thums Up Fuchka. Foodies Say Thoda Sa Zeher Bhi Daaliye

The Thums-Up flicker book is more than just a piece of memorabilia. It represents a bygone era of Indian advertising and the deep connection between cricket and cola. The nostalgic response on X (Formerly, Twitter) shows how such simple objects can evoke powerful memories and emotions.

Cover Image Courtesy: @quizramana/X (Formerly, Twitter)

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