This year, people are celebrating Diwali in full swing. From gold and silver coins to sweets and home décor, people are going all out with their festive shopping. Seeing the festive shopping trends across India, Instamart has released a report revealing what people are buying this Diwali. We’re super excited to share the details with you!
What People Are Shopping For This Diwali?
According to Instamart’s report, people are buying lots of gold coins this Dhanteras. This week, gold coin orders increased 23 times. One-gram gold coins were the most popular, followed by 0.5-gram coins. Bengaluru recorded the highest gold coin purchases, followed by Hyderabad and Mumbai. Delhi recorded the highest silver coin purchases.
Also, in the week leading up to the festival, silver coin orders increased seven times. There were almost equal orders for 5g and 10g coins, with Lakshmi-Ganesh designs being the most popular. One shopper placed an order for multiple 1g Goddess Lakshmi gold coins worth ₹1.73 lakh in a single cart.
Several shoppers from Bengaluru and Ahmedabad also shopped for 10g 24K gold coins. In terms of total spending, a Noida shopper topped the list by spending nearly ₹5 lakh on gold coins. A Mumbai shopper also spent ₹4.31 lakh on gold and silver coins, including ₹14,950 worth of silver.
Also Read: Diwali At 30,000 Ft! Air India Express Serves Shahi Paneer, Gulab Jamun At ₹600
Healthy Snacks & Sweets Shopping
This festive season, people are also ordering healthy eats. Protein chip orders jumped 239%, ragi, jowar and bajra snacks grew 188%. Makhana orders increased 52%. Shoppers also picked sugar-free sweets, which grew 71%.
Even though orders for healthy eats have increased, there has been no reduction in sweet orders. Mithai orders grew by over 55%. Laddoos, soan papdi, kaju katli, gulab jamun and peda were among the most ordered sweets.
Looking at what people across India are ordering, Chennai shoppers preferred gulab jamun and seedai, while Ahmedabad and Jaipur chose soan papdi. Ahmedabad shoppers also bought sev and bhel. Bengaluru loved vada and kodubale, while chakodi was popular in Hyderabad. Kochi and Thiruvananthapuram picked jackfruit chips, and Pune shoppers preferred chiwda and bhakarwadi.
What are you purchasing the most this Diwali? Tell us in the comments below!
Also Read: 8 Easy Diwali Desserts You Can Whip Up In Under 15 Minutes At Home
Cover Image Courtesy: Canva Pro/ Harshit
FAQs
What is the capital of Maharashtra?
The capital of Maharashtra is Mumbai and winter capital is Nagpur.
Which is Ahmedabad's favourite sweet?
Ahmedabad people love eating Soan Papdi.
What is the go-to breakfast in Ahmedabad?
The go-to breakfast in Ahmedabad is jalebi and fafda.
