Transitioning from the quarter ending in September ’22 to the one ending in December ’22, the searches for wedding venues saw a 39% boom.
The wedding industry is one that has been unstoppable when it comes to growth. Indians have a special zeal when it comes to weddings. We all get excited at the thought of attending a big, fat Indian wedding filled with food, culture, blingy outfits, and more.
More Weddings Coming Our Way In 2023
It is time to put numbers on the growth of this industry, especially after the country has healed from the loss and limitations brought by the pandemic.
As per the statistics shared by Weddingz —the biggest marketplace for all things weddings in India —on January 17, 2023, the final month of 2022 witnessed a rise in the number of wedding venue searches by a big 39%, compared to September 2022.
Most of these searches originated in Kolkata, Delhi, and Mumbai. Upon comparing these numbers with pre-COVID December 2019, a hike of 29% was observed.
Also read: Lucknow Riverfront To Now Host Big Fat Indian Weddings & Swanky Parties
Digitalisation Of The Industry
Business head of Weddingz.in, Aditya Sharma established this change as an indicator of a shift in the industry. The previously traditional market has now been revolutionised, focusing on what the customer wants. Making weddings much easier to plan and granting access to all, the process of having a great wedding has become seamless.
The number of banquet listings on Weddingz.in’s website recently surpassed the historic threshold of 35,000 as the sector returns to normal. According to the company, there are now 45% more venues listed on the platform since 2019.
The $50 billion Indian wedding market was just about to undergo a transformation when the pandemic struck. An investigation conducted recently by Weddingz.in found that the pandemic has greatly accelerated “digitalisation” and the growth of online wedding platforms. Online platforms for weddings are becoming more well-known and popular. According to the survey, over 63% of millennials prefer to plan their weddings using online resources.
With these rising numbers, it is safe to say we would all be attending quite a few weddings in 2023.