Got a homegrown product and a dream of selling it? Dubai Municipality has opened registration for the fifth season of Souk Al Freej, its winter community market, and 50 stalls are up for grabs at no cost.
The Dates And Parks
Souq Al Freej is back for its fifth season!
#DubaiMunicipality has opened registration for small business owners and productive families to showcase and promote their local products through free stalls across three Dubai parks: Blossoms Park in Nad Al Sheba, Al Barsha Pond Park and Al Warqa Park.
Have a business of your own? Register now through this link:
https://t.co/APBvrOTGKW
and bring your products to a wider audience!— بلدية دبي | Dubai Municipality (@DMunicipality) November 6, 2026
The market moves across three public parks this winter, so you can catch whichever one is closest to you:
- Nad Al Sheba Rose Garden: December 11 to 20, 2026
- Al Barsha Pond Park: December 25 to January 3
- Al Warqa Park: January 8 to 17
According to Gulf News, it runs daily from 4.30pm to 10pm.
Who Can Apply For A Stall
The initiative is aimed at local entrepreneurs, small business owners and productive families who want to show and sell what they make. Of the 50 free stalls, 10 are set aside for supporting activities, including food and beverage kiosks. Registration is open through the Dubai Municipality website.
Why It Matters For Small Sellers
Beyond a free spot to set up, the market lets sellers test products, meet customers face to face and build a following. Dubai Municipality says it also wants public parks to work as community spaces, with shopping, entertainment and cultural experiences alongside the usual walks and picnics.
The Food Stalls
Ten of the stalls are set aside for supporting activities, including food and beverage kiosks. If you run a home kitchen or a small food business, those are the slots to look at when you register.
Why Three Parks Matter
Spreading the market across three parks stretches the season from December 11 to January 17, which gives sellers three different neighbourhood audiences over roughly five weeks. For visitors, it means that if you miss it in one part of the city, there’s another chance to catch it a few weeks later.
What’s New This Season
The fifth edition adds an Asian Village Experience, featuring Asian-inspired design, food and cultural activities. Shoppers can also expect a Gen Z zone, free-play areas for children and creative workshops.
Also Read: Now Enjoy 50% Discount On Grocery At Dubai’s Souk Al Marfa
How Big Has It Become?
The numbers explain the growth. The fourth season drew 308,842 visitors, up from more than 282,000 in the third.
Planning Your Visit
If you’re a shopper, the schedule is the useful bit. Pick a park, go after work and make an evening of it. If you’re a seller, don’t sit on this one. The announcement doesn’t share a closing date for registrations, and last season’s window shut on November 25, so it’s worth signing up sooner rather than later.
Cover Image Courtesy: Dubai Muncipality/X
FAQs
What's new this season?
The fifth season adds an Asian Village Experience, a Gen Z zone, free-play areas for children and creative workshops.
Is there an entry fee for visitors?
The announcement covers free stalls for sellers and does not state a visitor entry fee. Coverage of last year's edition described it as free to enter, but confirm with Dubai Municipality's channels before you go.
