Revered across the globe as ‘Switzerland of India’, Srinagar is the land of beautiful lakes and gardens. This mesmerising city is all set to host a 10-day food and cultural fair. The most amazing part is that the fair will be women-led. The fair is organised as an opportunity to showcase diverse indigenous products and cuisines from different parts of India.
Srinagar To Host A Women-Led Fair
Indu Kanwal Chib, Mission director, Jammu and Kashmir Rural Livelihoods Mission (JKSRLM), spoke about the upcoming event. He said that the ‘SARAS Aajeevika Mela’ will provide a platform for all the participants to sell their handmade products. This will also help them promote their products and create market linkages with other selling platforms.
This 10-day women-led food and cultural fair in Srinagar will begin on March 15. Last month, from February 4 to February 14, a national food and cultural fair was held at Bagh-e-Bahu. This event in the winter capital, Jammu, was a successful one.
About 70 stalls in total will be put on display at this women-led mela, which includes 15 stalls that will be dealing with food alone. This fair is a unique one as they are aiming to bring different cultures to Kashmir from across the country for the first time.
Women’s self-help groups (SHGs) will showcase handicrafts, handloom products, and natural food items from various rural areas throughout the nation.
SARAS Ajeevika Kashmir is One spot for products delicately made by women SHGs from across the country. JKRLM hosts the biggest women lead fair at Ghat No 8 Boulevard Srinagar from 15 March to 25th March.Come,visit and grab your favourite product.@OfficeOfLGJandK @indukanwal @ANI pic.twitter.com/3EFIksKwGp
— MD JKRLM (@MDJKSRLM) March 12, 2023
Many States Have Already Confirmed Their Participation
Many handloom products from different states will be displayed. It includes Punjab’s Phulkari garment products, Bihar’s cotton and silk sarees and Uttar Pradesh’s bamboo crafts and decorative items. Also Maharashtra’s leather slippers, and Telangana’s zari sarees.
The other products on display will be Samba’s jute bags, Bihar’s lac bangles, calico paintings, Kathua’s Basohli paintings, Pampore’s saffron, and Budgam’s Sozni shawls. It will also include Bandipora and Pahloo’s paper mache items and Gurez’’s black cumin.
States like Meghalaya, West Bengal, Telangana, Odisha, Punjab, and others have confirmed their participation in this women-led food and cultural festival. There will be a children’s activity area where all the children can take part in activities like on-the-spot pottery making and others. With these activities, the children will be educated about the ancient culture, history, heritage, cuisines, and arts and crafts of various states.
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Cover Image Courtesy: @sarasjeevika/Twitter