With Unique Blend Of Spices, India’s Rum Market Gets A New Spiced Variant, Pipa – Rum de Goa

This new rum is a loving tribute to the 450 years of Portuguese and local cohabitation in Goa

by Tejashee Kashyap
With Unique Blend Of Spices, India’s Rum Market Gets A New Spiced Variant, Pipa – Rum de Goa

The crisp chill in the air and the promise of festive celebrations all contribute to the season’s magic. Among the many ways to embrace winter’s charm, one stands out as a sensory journey into indulgence – spiced rums. These rich, complex spirits can transform a winter evening into a captivating experience. And for Indians, the allure of spiced rums is close to the heart. Coming from India’s pioneering craft gin distillers, Nao Spirits, there’s a new premium craft rum made with a unique blend of spices, Pipa – Rum de Goa.

New Indian Spiced Rum Variant Enters The Market


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The allure of spiced rums extends beyond the glass, making them a culinary companion. This new rum is a loving tribute to the 450 years of Portuguese and local cohabitation in Goa that shaped the region’s geography and culture into what it is today. This rum, which gets its name from the Portuguese word for barrel, ‘Pipa’ perfectly embodies the smooth blending of regional flavours with Portuguese influences.

At the heart of spiced rums lies the art of distillation. This Goan-made rum’s body is derived from jaggery spirit, which is distilled before being aged for a full year in imported Portuguese Ruby Port wine barrels. The subtle combination of spices used to finish this rum—Black Pepper, Cinnamon, and Clove—is a tribute to the three main spices that first lured Portuguese explorers to the Malabar Coast.

So, what sets spiced rums apart is the meticulous infusion of warming spices. This new, homemade rum is a rich and delicate spirit. It has a smooth, captivating palate akin to dark chocolate dusted with sea salt, a nose of roasted hazelnuts and figs, and a rich, subtle spirit. A hint of clove and black pepper fills out the long, well-balanced finish.

Additionally, with its subtle sweetness and spice balance, the limited-edition rum is ideal for sipping and makes a fantastic base for mixed drinks.

Also Read: 7 Spiced Rums To Add To Your Bar Cabinet For The Much-Needed Winter Warmth

The Growing Market Of Indian Rums

Photo Credits: Canva

India has long been a brown spirits market. The market accounts for 97% of the massive spirits category, with rum accounting for a whopping 12.5% of the total. While the mass-produced value segment accounts for the majority of this segment, the true excitement comes from the Standard and Premium Segments, which are expected to increase at CAGRs of 46.5% and 21.1%, respectively, between 2022 and 2027, according to International Wine & Spirit Research, IWSR. The world of spiced rums is a vast and diverse tapestry, woven with threads of tradition, innovation, and regional influences.

From rum-infused desserts like spiced rum cake to savoury delights such as rum-glazed ham, these spirits add a depth of flavour that elevates winter feasts. The infusion of spiced rum into recipes creates a symphony of tastes that resonates with the season. Moreover, spiced rums are not confined to the neat pour; they are the maestros of mixology. Their versatility shines in cocktails that range from classic to contemporary.

From the artistry of distillation to the warming embrace of spices, Pipa – Rum de Goa makes for a watch-out spirit. This new-age rum promises to capture the essence of the season in every sip. So, do you plan on sipping this new rum?

Cost: ₹3,000 in Goa

Cover image credits: Featured brand

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