The Olympics, a symbol of unity, athleticism, and human achievement, have always been a beacon of inspiration for people around the globe. And as the world gears up for the 2024 Olympic Games, a new and unexpected addition enters the realm of this prestigious event — beer, or rather, a unique twist on it. In a groundbreaking announcement, the International Olympic Committee (IOC) revealed that AB InBev, the renowned brewing company behind some of the world’s favourite beer brands, would become a Worldwide Olympic Partner (TOP Partner) until 2028. The partnership introduces Corona Cero, a zero-alcohol beer, as the global beer sponsor of the Olympics.
Corona Cero Shines As Global Beer Sponsor For Olympics 2024
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Imagine the surprise and curiosity rippling through the world as news of this unprecedented collaboration spread. Beer, synonymous with camaraderie and celebration, now joins hands with the pinnacle of athletic excellence. It’s a fusion of two worlds, each with its own rich history and cultural significance.
IOC President Thomas Bach expressed his delight at the partnership, focussing on the shared vision of supporting sport and athletes. But what truly sets this partnership apart is its commitment to responsible consumption and building a better world.
Michel Doukeris, the CEO of AB InBev, pointed at the link between beer and sports, proudly declaring this partnership as the first of its kind at the Worldwide Olympic Partner level. And why Corona Cero? Because it epitomises moderation and choice, aligning perfectly with the values of the Olympics.
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A Toast To Sustainability And Sober Enjoyment
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But beyond the excitement of the Games, both AB InBev and the IOC are dedicated to making a tangible difference in the world. By actively contributing to the UN Sustainable Development Goals, they aim to create a future where athletes, fans, and communities thrive together. Sustainability isn’t just a buzzword; it’s a shared commitment to preserving our planet and building a legacy of positive change.
As the countdown to the 2024 Olympics begins, the stage is set for a new era of Olympic spirit and cheers. With Corona Cero leading the charge, fans around the world can look forward to experiencing the magic of the Games in a whole new light. And who knows, perhaps this unexpected partnership will inspire even more surprising collaborations in the future. It will certainly prove that when it comes to the Olympics, the possibilities are limitless.
Cover Image Courtesy: Corona/Instagram