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Delhiites! Gear Up In Spirit As There’s A New Alcohol Brand In Town

by Tejashee Kashyap
Delhiites! Gear Up In Spirit As There’s A New Alcohol Brand In Town

It’s the time for homegrown spirits to shine. Coming from the house of Stranger & Sons gin, Short Story by Third Eye Distillery made quite a noise when they were launched in Goa last year. The formula was simple: creating ‘go-to’ spirits that shine on the consumers rather than narrating an elaborate story on the process and ingredients.

But this new wave of spirits is now introduced in the capital with its portfolio of gin, vodka, and rum.

What’s In The Spirit

Under the helm of Pankaj Balachandran, a veteran of the beverage industry, these spirits are designed to keep up with their international counterparts. Additionally, they have been made to ensure that they can be consumed on their own as well as in a cocktail.

The bottles also catch your attention. They have a simple design, with different colours and punctuation marks. Design and packaging are minimalistic in order to create quality, true-to-style spirits without drama.

Pouring A Short Story

The Short Story portfolio currently includes a classic London dry gin, a triple-distilled vodka, and Indo-Caribbean white rum.

In order to achieve clarity and to better express the grain, the vodka is triple-distilled and charcoal filtered. It gives robust, clean, and well-rounded flavours. Coming to the gin, it is a classic, pot-distilled London dry gin. It is further balanced with 11 botanicals like juniper, coriander, bitter orange, lemon, grapefruit and more. You will find that it works well in a gin and tonic, and martinis.

While the rum is a great representation of Caribbean rum by blending Indian molasses with three different ones from that region. It comprises a high-ester Jamaican rum, a cask-aged Dominican, and a Trinidadian rum. It delivers a long and complex finish with fresh, grassy notes of smell.

Short Story is also set to hit bars and retail shelves across Bangalore, Mumbai, and Goa in September and later in other parts of the country.

Also Read: 10 Offbeat Gins In India To Try & Ultimately Add To Your Home Bar!

Cost: Priced at ₹1,000 (Vodka), ₹1,100 (Gin), ₹1,200 (Rum) in Delhi

Cover image credits: Instagram/Short Story Spirits