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Dubai airport is getting a facelift! DXB has undergone a brand revamp and the new look will make the travel experience more immersive, interactive and customer-friendly.
It’s just the first half of 2019 and Dubai is already way ahead on its road to innovation. The year saw some really smart moves like the smart pharmacy, operated by robots, smart gates that will check your vitals and the one-second x-ray scanning. Now, there’s yet another addition to this list.
Soon, you can experience virtual Dubai at DXB. Here’s how! Dubai Airports’ new brand identity, was recently unveiled at an event, attended by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai; Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports and CEO of Emirates Group; and Paul Griffiths, CEO of Dubai Airports.
Welcome to the airport with the X-Factor. Welcome to DXB XDubai #destinationDXB
Dubai International ಅವರಿಂದ ಈ ದಿನದಂದು ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ ಮಂಗಳವಾರ, ಫೆಬ್ರವರಿ 12, 2019
Apart from a bright new logo, DXB will also be home to jaw-dropping technological innovations and new retail concepts. The effort, airport authorities said was an initiative to leverage the use of technology and make the airport a ‘smart’ destination.
Paul Griffiths, chief executive officer of Dubai Airports said: “Airports are changing, and what we wanted to do is make sure that we focused on the customer experience. The idea is we will gradually introduce new technology, which will make the processes very efficient and quick. Not only then do passengers not have to wait, that means they’ll have a far more enjoyable experience and we will get greater capacity out of our airports because everyone will be moving much more quickly.”
Griffith also shared his vision on how the new airport will look and how different it will be from the existing one. From creating new visual spaces to adopting new ways for check-ins, boarding and immigration, the new airport aims to create a more enjoyable customer experience. DXB will also boast music, art, dance, fashion exhibitions and other themed attractions that showcase local culture and celebrate diversity.
The initiative will also provide a better experience for transit passengers, giving them a feel of the city. DXB is rated as the world’s busiest airport for international passenger traffic, and also scaled new heights in 2018 as the number of passengers reached 89.1 million.