The nine amazing nights of the year are over, and let me tell you, we Garba lovers are finding it hard to get back into our routines. The Navratri nights were filled with colourful outfits, dandiya and festive food. But all the preparations also bring unexpected last-minute purchases, from clothes and jewellery to fasting-friendly food. This year, Zepto released data revealing how people shopped during Navratri. Scroll down to know more!
What People Shopped On Zepto This Navratri?
During Navratri, many people observe fasts, and Zepto delivered 12,500 portions of Sabudana Vada and Falahari Mixture to cater to their needs. Other fasting-friendly food items that were ordered included Buckwheat flour, Shingada flour, Rajgira flour, Chana and Sooji. The orders increased 16.4 times, 16.1 times, 7.4 times, 1.6 times and 1.2 times, respectively, compared to the Navratri period last year.
The quick-commerce company also witnessed an increase in orders for serving plates by 8.6 times, stationery kits by 8.4 times, serving bowls by 4.7 times and serving spoons by 1.3 times.
The report also revealed the demand for products that help people recover after hours of dancing. Band-Aid demand increased by 20%, and Moov sales rose by 15% in Ahmedabad and Mumbai. Orders for Fast&Up and other ORS-related products peaked at 9 PM.
Also Read: Lost My Appetite,” Mumbai Doctor Finds Dead Cockroach In Chole From Zepto Cafe
Which City Ordered Lehenga The Most?
Zepto’s data also revealed how people shopped for festive wear. You can now buy traditional lehenga choli on Zepto. Bengaluru recorded the highest number of lehenga orders. Festive wear orders witnessed 400% growth across several major cities, showing how the Navratri craze goes beyond Gujarat.
Oxidised jewellery is love! Garba lovers also ordered oxidised jewellery online, boosting sales by 40 times. Demand for dandiya sticks peaked at 6 PM on October 16. The report also revealed that 70% of festive essentials were ordered on the same day as Garba events.
What did you ordered online this Navratri? Tell us in the comments below!
Also Read: Vir Das Receives Fake Apple Watch From Zepto After Paying ₹50,000; Company Sends Replacement
Cover Image Courtesy: Canva Pro/ Nishchal Kanaskar
FAQs
What is Sabudana Vada made of?
Sabudana Vada is made with soaked tapioca pearls, boiled potatoes, peanuts, green chillies and spices.
How to make Falahari Mixture?
You can make Falahari Mixture with crispy potato strands, sabudana, makhana, peanuts, almonds and cashews. Deep-fry the ingredients, mix them together and season with sendha namak and black pepper.
What is buckwheat flour called in Hindi?
Buckwheat flour is commonly known as kuttu ka atta in Hindi.
