NRI Craving Home-Cooked Food Creates 5-Minute Desi Meals And Sells Across USA

cumin club
by Sanjana Shenoy
by Sanjana Shenoy 274

There’s nothing that beats desi home-cooked food. Whether it’s khichdi, sambhar rice, dal chawal or rajma chawal, we always crave our maa ke haath ka khaana ( mother’s home-cooked meals), especially when we’re away from home. This was just the case with Coimbatore resident Ragoth Bala, when he stayed in the USA for his job and studies. With fewer vegetarian options that suited his South Asian palate, he decided to launch 5-minute home-cooked meals for other Indians who missed home-cooked food away from their homes in India. Here’s his story.

Inspired By Mother’s Home Cooked Food

The inspiration to start Cumin Club,a  5-minute home-cooked meal platform was inspired by Ragoth’s personal experiences. Ragoth Bala revealed to The Better India that when he missed home-cooked food in the USA, his mother would send him easy to assemble food packets. These ready-to-cook meals were pretty much all he ate during g his final year of business management course. He credited his mother’s ingenuity that fuelled him to start his own company. So, Ragoth moved back to India in 2019 to study more about vegetarian Indian meals and the food market. He wanted to offer wholesome and nutritious meals to other Indians who missed home-cooked food abroad.

Also Read: Prabhas Treats Disha Patani To Home Cooked Food On Sets Of Project K

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Also Read: Doctor Sells Fresh Home-Cooked Food In Mumbai Streetside Stall; Wins Internet

Cumin Club Offers Easy To Prepare Desi Meals

After his thorough research, Ragoth Bala launched The Cumin Club which offered 40 easy to prepare meals from across India that could be made in just 5-minutes. The meals are wholesome, nutritious and devoid of preservatives. From pav bhaji, bisibelebaath, misal pav, dal makhani, idli sambhar to dal chawal, there’s something for every Indian. But the bestsellers are idli sambhar and paneer butter masala. Unlike frozen meals found in supermarkets, Cumin Club deals with customers directly and offers preservative-free meals within a short span of 10 days.

 

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Also Read: Arjun Kapoor Invests In A Food Delivery Platform That Empowers Women

Bringing Desi Home Cooked Food To People Abroad

With a shelf life of 16 weeks, the dishes are prepared using an advanced technology called freeze-drying. When the food is freeze fried, it removes all the moisture by cooling it to an extremely low temperature. So, this helps in extending the shelf life of the food and also reduces the weight assisting easy shipping. To purchase your Cumin Club meal you’d need to get a subscription for the meal kits costing $4.99(₹387) and above. While the meal kits are a rage in the USA now, with 4000 subscribers across 30 American states, Cumin Club will soon expand to Canada and Europe. Apart from Ragoth Bala, the company stands tall thanks to its co-founders Harish Visweswaran and Kirubhanandan Rajagopal.

 

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