To connect tribal artisans to a larger market the Indian government is all set to launch an exclusive e-marketplace solely for tribal sellers. The website, Tribes India e-Mart will be launched this Independence Day on August 15. The e-marketplace aims to bring around 5 lakh, tribal artisans, online. And connect them to a larger national and international market. Once this website launches it will have around 5 lakh tribal items across 20,000 categories. This includes paintings, metal crafts, home decor items and jewellery. In Arunachal Pradesh, tribals transformed a village into a bird sanctuary.
Tribal India e-Mart To Launch On August 15
Speaking to the media, Praveer Krishna, Managing Director of Tribal Cooperative Marketing Development Federation of India(TRIFED) said “We will launch the website – Tribes India e-Mart – on Independence Day on August 15. It will be similar to selling your products on e-commerce giants Amazon or Flipkart. The difference is just that it will be only for tribals.” There’s also a handicraft village in Uttrakhand that empowers rural women.
A trail-run of this e-marketplace scheduled from July 30 to August 14, 2020. The tribal artisans will undergo training and register themselves as sellers on the website. Mr. Krishna adds “The staff at our 15 regional offices across the country and state government officials working with TRIFED will train these tribals and help them get registered.”
E-Marketplace To Provide Online Platform To 5 Lakh Tribal Artisans
TRIFED functions under the Union Tribal Affairs Ministry. The government set it up in 1987 to provide a fair price for products of tribals across the country. The e-marketplace aims to bring around 5 lakh, tribal artisans, online, thus connecting them to a larger national and international market. The website will have around 5 lakh tribal items across 20,000 categories, including textiles, paintings, home decor items, jewellery, and metal crafts. At Shillong’s Bara Bazaar women vendors sell their produce.
The E-Marketplace For Tribal Sellers Is In Line With PM Modi’s Aatmanirbhar India
The products are subject to a strict quality check. And a committee will fix prices for each item. The products will be supplied across the country from local collection centres. For every ₹100, ₹70 will go to the tribals sellers. He added that on July 30, they will start with around 5,000 tribal artisans. “This is in line with Prime Minister Narendra Modi’s vision of an aatmanirbhar (self-reliant) India. Our motto is ‘go vocal for local, go tribal’,” he said.
Explaining the economics behind the idea, Krishna said that while the tribals sell a shirt in local markets for ₹200, in Delhi, it is worth ₹1,000. While buyers will get the best quality organic products, they also have the option to return them within 15 days if they are not satisfied. Well, we’re excited to shop from an exclusive online store for tribal products. And if you’d like to get to know the culture of Shillong in Meghalaya then check out the video below.