Whether you like dairy products or not, if you’ve grown up in India, it is next to impossible for you to not have been familiar with this cheeky little girl. The girl is, quite literally, a household face in India. Whenever you come across her picture, the campaign slogan ‘utterly butterfly delicious, Amul!’ automatically starts playing in your head. Sadly though, the creator of this iconic Amul girl, Sylvester daCunha has passed away recently.
Sylvester daCunha, Creator Of Amul Girl Passes Away
Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at Mumbai
A doyen of Indian advertising industry who was associated with Amul since 1960s. The Amul family joins in mourning this sad loss @RahuldaCunha
ॐ Shanti 🙏 pic.twitter.com/cuac1K6FSo
— Jayen Mehta (@Jayen_Mehta) June 21, 2023
The Amul girl that became the face of the brand, is well-known throughout the country. Recently, its creator passed away. Sylvester daCunha, the creator of the Amul girl, passed away on Tuesday night. However, his passing wasn’t made public until Wednesday. He was 80 years old when he passed.
His contribution and work were celebrated throughout the land. As a matter of fact, the Amul Girl campaign is one of the longest-running ad campaigns in India as of now. One of the things that it was most known about is known about was its punny advertisements.
The topical posters featuring the young girl commented on almost every major event that took place be it political, social, or in popular culture. Many prominent people from the advertising industry, as well as some political figures, have taken to their social media accounts to mourn the loss of this advertising legend.
History Of Amul
Sorry to hear about the passing on of Sylvester daCunha, Advertising legend & founder of da Cunha Associates. He was the man behind the AMUL girl in 1967 & brother of the late Gerson DaCunha. Deepest condolences to Mrs. Nisha da Cunha & son Rahul. May he rest in eternal peace. pic.twitter.com/GrObE8BaIp
— Lloyd Mathias (@LloydMathias) June 21, 2023
Amul is arguably the most loved dairy brand in India. It is a dairy co-operative based in the Indian state of Gujarat. One of its early founders was the social entrepreneur Verghese Kurien, who is responsible for the White Revolution in India. The brand has a rich history in India and it is probably the most used dairy brand in India.
Significant personalities like Shashi Tharoor, Jayen Mehta, and many others have taken to Twitter and expressed their condolence on the micro-blogging website. Many declared it an end of an era in advertising while some reminisced over some iconic Amul posters.
Amul Pays Homage To The Icon
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Amul is known for hilarious, tongue-in-cheek posters that comment on every major event. So it’s obvious that it made a striking poster acknowledging the work and contribution of this legendary creator.
What is your most favourite Amul ad? Let us know in the comments below!
Cover Image Credits: @Jayen_Mehta/Twitter