Biggies Burger is one of India’s most promising burger chains that gives tough competition to American burger joints like McDonald’s and Burger King. Interestingly, did you know that Biggies Burger was started by an IT Professional who had his first bite of a burger in 2011? Well, Biraja Rout hailing from Bhubaneswar, saw and ate a burger for the first time in his life after he shifted to Bengaluru. Since then, burgers have changed his life. Read on to know this delicious story.
Inspiration To Start Burger Brand
Biraja Rout shifted to Bengaluru in 2011 after he got a job in Infosys. His first sight and bite of a burger at the age of 21 changed his life and how. The good ol’ burger intrigued the IT professional, who wondered why this dish wasn’t available in his hometown. His love for burgers ignited a fire in him and he started extensive research on burgers in India. Biraja Rout realised through his research that there were hardly any Indian burger brands in Bengaluru. So, he decided to build his own burger brand.
Also Read: These Made-In-India Burger Brands Can Give A Tough Competition To McDonald’s And Burger King
Building A Burger Brand From Scratch
The IT professional revealed to The Better India that he learned all about burgers from Youtube and international publications from the USA and Germany. His research gave him extensive knowledge about the process of preparing sauces, bubs, veggies and patties. The 33-year-old learnt about grilled, fried and other types of patties used in burgers. While fried patty burgers were most common in India, he wanted to offer a wider variety to his customers.
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Also Read: This Indore Man Was A Tea Boy, Now Serves Hot Dogs That Outsells KFC &; McDonald’s
Putting Plans Into Action
According to The Better India, to put his plan into action, Biraja Rout rented a small space near his office. He would work in Infosys during the weekdays and spent his weekend selling burgers. A home chef was hired, and a kiosk was purchased to execute the ‘Biggies Burger’ plan. In order to entice customers, Rout launched baked burgers which he claimed have 30 per cent fewer calories than regular burgers. Baking burgers instead of frying or baking them, helped Rout save space in his 5×5 feet kitchen area.
Also Read: 6 Best Burger Places In Bangalore To Order Juicy Burgers
Biggies Burger Wooes Foodies Across India
What started as a small space near Infosys, went on to become 4 franchises in 2016- one in Raipur and Bhubaneswar each and two in Bengaluru. Thus, Biggies Burgers went on to become a household name. From 4 franchises, it expanded to 71 outlets in 21 cities today. Customers can choose from 12 different burgers, with each one costing between ₹150 to ₹200. Foodies absolutely adore their Afghani Tandoori Burger, Mushroom Burger and Peri Peri Chicken Burger. Biraja Rout, who had his first burger only at the age of 21, today earns around ₹9 crores per year thanks to his uber-successful Made-In-India burger outlet.
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